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Choosing The Perfect Facebook For Your Scentsy Business

September 27, 2011

I’ve only been on Facebook for a few months. I’ve seen a lot of chatter on the Scentsy Forum about the appropriate use of Facebook (FB) for Scentsy and believe me there is more you can’t do on FB than what you can.

The most important thing to do when using FB for your Scentsy business is to make sure you’re *Compliant*. If you make sure you’re playing by Scentsy’s rules, you can make FB really work for you. If you have any questions and need a solid “Compliance Approved” answer, email compliance@scentsy.com.

Watching/reading the Forum, there seem to be quite a few consultants out there that make it their mission to find and report anyone they think are breaking the rules and they will turn you in, in a heartbeat. But, if you have submitted your plan to compliance before you make your move, you’ll have nothing to worry about. Trust me.

Ok. Let’s get started.

As I understand it, you have 2 options to go with, a PAGE and a GROUP.  Let’s talk about each individually along the pros and cons.

Facebook Group

With a FB Group, you’ll be making a separate page from the personal one you use to talk to your friends, friends of friends, and people you vaguely remember.  When making this page, it is going to benefit you to make it *PRIVATE*.  By making this group private, you are going to have so much more freedom in your advertising. You can invite your customers to join your group and you have the power to approve who you want and who you don’t.  Privacy allows you the luxury to promote your personal specials. For instance, you may say, “Hey! I have a retired Montpelier in my stock that needs a new home. This week only, you can buy it for $20 and get a free bar too!” You may post your own personal pictures, and giveaways too. You got that? Good!

Now, the downside to having a Private Group, is that it’s private. You won’t be visible to random people just browsing FB and they won’t be able to join without asking first and that might make them move on.

Facebook Page

Now, a page cannot be made private. You will not be able to promote your own personal specials on this page. The key to a *Page* is being vague. You may say, “The new Scentsy Fall/Winter catalog is out! Yay! Contact me for details.” You may not say, “The new Scentsy Fall/Winter catalog is out! Yay! Be one of the first 10 people to contact me and get a *Free Scent Circle*”.

That last offer is what Scentsy considers unfair. Not every consultant can afford to do a special like that and so they insist that you keep your specials private. Comprende? Good.

Both myself and my Director have a PAGE. There are ways to customize your page and I am currently working on that. As soon as I do, I’ll be sharing it here. There’s some (ok. A whole heck of a lot of) HTML code that needs to be written for that and I am just learning.

So, that’s it for right now. I’m sure we’ll have to revisit this topic again, a lot. Haha.

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